Event branding – how to do it well and why you should bother

Event branding – how to do it well and why you should bother

Fabulous food and drink, stimulating content, a stunning venue and jaw-dropping entertainment… make sure the successes of your next corporate event truly benefit your company with subtle, yet effective branding. There’s no point your delegates remembering all the brilliant things about your event if they can’t remember who was hosting them!

The secret to success is for your brand to infiltrate your event so effectively that the two become synonymous. There are lots of ways you can achieve this, and the Venue Team here at No.11 Cavendish Square is well-practiced at helping organisers maximise their opportunities.

Name of your event

Is there an opportunity for you to incorporate your company’s name into that of the event’s? Some of the biggest events in the world are named in conjunction with a sponsor and have subsequently helped re-shape that company’s entire brand.

Build-up marketing

Make sure your event hashtag contains your brand name and that any social media pages or handles you use also follow suit. It’s also a good idea that these are peppered through any of your marketing literature in an attempt to begin an unconscious affiliation between your event and your brand.

First impressions

Arriving at any venue for any event can be a bit daunting for your guests. They’ll be looking for prominent signage to ensure they are in the right place. As well as relieving your attendees of any anxiety, this is your first opportunity to remind them who you are and that they are at your event - so make the most of it.

At No.11 Cavendish Square, four of our most coveted suites (Marlborough Room, Maynard Room, Orangery and Burdett Suite) have an area in which a registration desk can be placed.

Staff

Badges with your company’s logo or name on them are an easy way to infiltrate your brand into proceedings of the day and will help guests quickly identify members of the organising team.

Your space

If your room has blank walls, speak to your venue about projecting images onto the space. This is a much cheaper way to brand a room than with graphics, plus you can change the images as the day goes on. Flat screen, HD TVs are also a great way to display any company branding. No.11 Cavendish Square has both portable and fixed screens and in-house technicians who are available for larger events.

Speech

A short speech from a company representative is a great way for your guests to put a face to your brand. All of the rooms at No.11 Cavendish Square have high-end AV facilities to enable glitch-free speeches for any occasion.  

Extras

Giving your guests something to take away as a reminder of the day is an effective way to get your brand into people’s homes and offices. The more memorable and long-lasting the gift, the better exposure your brand will get, so it’s worth putting some time and effort into the decision.

Other opportunities

If you have any other ideas about branding your next event at No.11 Cavendish Square, don’t hesitate to get in touch with our Venue Team. They are well-practiced at helping organisers make the place feel like their own. You can reach them on 020 7307 2474. 

23 January 2017
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